Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, and Pragmatic Play, a leading multi-product content provider for the gaming industry today announced a partnership for the hit drama Peaky Blinders.

Peaky Blinders: Verdict. While Pragmatic Play has nailed some elements that make a great branded slot, the final product is lacking in other areas. For one, the studio has played it safe, perhaps too safe. Peaky Blinders uses a conventional format and doesn’t go overboard with the effects. The fictional Shelby family is loosely based on a real 19th-century urban youth gang called Peaky Blinders who were active in Birmingham from the 1890s to the early twentieth century. Pragmatic Play have done an excellent job with the artwork and look and feel of the game to keep it true to the TV series.

The 5-year deal which excludes the US and UK, gives Pragmatic Play the rights to Peaky Blinders online slot, live casino, instant win scratch cards and virtual sports. The first product featuring characters from the hit series – a video slot that sends the players back to the roaring twenties – is expected to come to market in June 2020.

Anil Mistry, Director of Games & Gambling, Endemol Shine Group said, “It’s great to work with Pragmatic Play to create brand new games with the Peaky Blinders IP. It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play said “Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”

Peaky Blinders Cast

Endemol Shine Group control rights to some of the most high-profile and creative IP in the world. From award-winning dramas Peaky Blinders and Black Mirror, to animated hits Simon’s Cat and Mr Bean, and popular global formats such as MasterChef, Hunted, Pointless, Tenable and Wipeout.
The award-winning BBC One and Netflix series Peaky Blinders is produced by official brand owner Caryn Mandabach Productions and by Endemol Shine Group’s Tiger Aspect Productions. Endemol Shine Group represent a range of global ancillary rights for Peaky Blinders which is distributed by Endemol Shine International across more than 180 countries.

Five series have aired on the BBC and Netflix. With a stellar cast of actors including Cillian Murphy, Helen McCrory and Paul Anderson, the series has won multiple awards including the 2018 BAFTA for Best Drama Series and Best Drama at the 2019 National Television Awards.

• Peaky Blinders slot runs on Pragmatic Play software, and features 5 reels and up to 20 paylines. The game is rooted in the same name TV show with a pretty huge fan base. For those who do not know, Peaky Blinders is a riveting crime drama set in England during the period between two World W.
• Peaky Blinders is now available in Pragmatic Play’s slot offering Pragmatic Play, a leading content provider to the gaming industry, has released its first branded slot title, Peaky Blinders, in partnership with Endemol Shine, and in collaboration with Peaky Blinders brand owner and producer Caryn Mandabach Productions.
• 5 reels, 3 rows, 20 lines, Wild Symbol, Shelby Betting Shop Scatters, By Order of the Peaky Blinders Scatter, Re-Spins Feature, Free Spins Bonus, Win up to 2,022x your bet, 96.5% RTP, Pragmatic Play.

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Pragmatic Play has recently expanded its offering of video slots by launching a new game inspired by the UK hit series Peaky Blinders.

Premiered in 2013, the series set in Birmingham in the early 1920s has become a smashing hit across the world. Drawing its inspiration from a story of a real gang, the show centres on the Shelby family, the leader of a crime syndicate.

The Gang Awaits

Peaky Blinders Pragmatic Play Games

Peaky Blinders is the first branded slot to be launched by Pragmatic Play, following the deal with Endemol Shine Gaming, signed in January this year.

Thanks to this deal, Pragmatic Play was able to bring Tommy and Arthur Shelby to the game, but also other popular characters, such as Polly and Michael Gray.

Peaky Blinders is considered to be a medium-to-high variance slot, with the game’s average Return to Player set at 96.50%. It takes place on a standard five-by-three grid, with a total of 20 fixed paylines on offer.

When it comes to wagering, players can place any stake ranging from a mere $0.20 up to $100 per spin.

Bonus Features

Peaky Blinders New Season

Once the reels start spinning, you’ll encounter various symbols, from the low-value playing cards to higher-paying icons that feature the show’s protagonists.

The Wild symbol is also one of the most valuable symbols, awarding the same payout as the Tommy Shelby icon. It’s also able to substitute for all other regular symbols, helping punters form additional winning combinations.

The Shelby Betting Shop feature is activated when the symbol of the same name lands of the rightmost reel, while two bonus icons appear on reels 1 and 3 at the same time. In addition to receiving a cash prize, punters will have the chance to enjoy a potentially very rewarding Free Spins round.

Tom Hardy Peaky Blinders

When two bonus symbols land on reels 1 and 3, the By Order of the Peaky Blinders icon can unlock another special feature, although it will have to be present on reel 5 to do so. This is also a Free Spins round, but with character and Wild symbols remaining locked until the feature comes to an end.

Peaky Blinders Pragmatic Play

The new Peaky Blinders slot has already hit the market and can be played for free or for real money at any online casino powered by Pragmatic Play.